UMoCA – Public Relations Plan

These are some excerpts from a Public Relations plan developed for the Utah Museum of Contemporary Art of Salt Lake City. My team developed this plan by following the organization’s desire to increase its visibility in the community, as well as attendance to the museum.

The plan positively impacted the organization, giving them the inspiration needed to hire a marketing specialist to carry out new public relations objectives, mostly following the plan presented here. Personally, I contributed to this project developing the situation analysis and stakeholder analysis, as well as the social media guidelines and the marketing deliverables.