The marketing plan presented here was developed by a group of students for the Millward Agency of Salt Lake City. My contribution for this project lies in the development of the SWOT analysis, as well as the marketing objectives and tactics and the evaluation method. The challenge of this plan laid in developing efficient marketing objectives and tactics to increase brand awareness for the organization, as well as establishing a unique brand image and customer value proposition.
The project not only is an example of professional writing skills, but it also shows knowledge of the marketing field: specifically, the situation and SWOT analyses, segmenting, targeting, positioning, marketing objectives and tactics, as well as evaluation systems.
